Structure and content
We organize services, headings and links so people can find their way. We prepare page titles and descriptions and make sure the content clearly explains your business.
SEO AND AI SEARCH
Preparation for
search engines and
AI search.
We make sure your website clearly presents what you offer and that search engines and AI systems can access and understand its content.
WHAT IS SEO?
Helping people
find what you offer.
SEO means search engine optimization. In practice, it is work on website content and technical implementation that helps search engines find and understand the information you publish.
SEO concerns your presence in unpaid search results. We do not buy advertising space. You do not pay the search engine for each click in those results, but preparation and ongoing website optimization are work that needs to be agreed.
That is why we consider SEO during development, from organizing services and content to pre-launch checks.
AS PART OF WEBSITE DEVELOPMENT
What do we prepare
and check?
Basic SEO preparation is included in website development.
The quote states the exact scope.
Presentation and technical implementation
We check the mobile layout, prepare images for the web and work on loading speed. Important information should be available as text alongside photographs and other materials.
Preparation for indexing
We check search-engine access settings, the sitemap and canonical URLs, which identify the main version of content when several similar addresses exist. We agree Search Console connection according to the project.
Moving to a new website
For redesigns, we plan content transfer and redirects for important old links. We check that the production website is not unintentionally blocked from search.
Editing supplied content and technical preparation differ from writing complete texts, keyword research and ongoing analysis. We agree these tasks separately.
WHEN AI PUTS AN ANSWER TOGETHER
Clear content.
Accessible information.
AI search can compose answers from information found on the web and link to sources. Your content therefore needs to be accessible, specific and well organized.
We put important information in the page text, describe services clearly and connect relevant information. Where appropriate, we add structured data: machine-readable markup that should match what visitors see.
We also check access rules for search crawlers. We agree permissions deliberately: access for search and use of content to train models are different things.
This prepares content to be found and understood. We cannot guarantee that a particular AI system will cite the website or recommend your company.
AFTER LAUNCH
SEO can
keep developing.
After launch, we can agree reviews of search data, improvements to existing content and additional pages. We first identify the topics that matter to your users and what we want to improve.
We agree the scope, review frequency and reporting separately. We interpret data within its limitations; one tool does not show your entire presence across all search engines and AI systems.
Basic technical maintenance covers agreed operational checks, updates and backups. Ongoing SEO work and new content are separate items.
What maintenance includesA CLEAR SERVICE SCOPE
We work on SEO.
We do not run ads.
We prepare and optimize your website for search. We do not manage paid advertising on Google, Meta or other platforms, buy advertising space or manage advertising budgets.
The quote clearly states which SEO tasks we take on. You know what is included in development and what would need a separate agreement.
FREQUENT QUESTIONS
What can you
expect?
Can you guarantee first place on Google?
No. We can agree specific tasks, checks and result reviews. The search engine decides indexing and rankings, and results depend on content, competition and other factors.
Can you guarantee a recommendation in an AI answer?
We cannot guarantee appearance, citation or recommendation. We can prepare clear, accessible content and check access settings. AI systems choose their own sources and how to present answers.
Is a special AI file or tag needed?
No single tag guarantees inclusion in AI search. For its AI results, Google describes established SEO foundations without a special mandatory AI file or a special type of structured data. For other systems, we follow their official guidance.
Is this the same as using AI during development?
No. AI in development is a tool we use while working. Preparation for AI search concerns access to and understanding of the completed website's content. Read more about our approach on the How we work page.
Is all of this already active in this local preview?
This is a local presentation preview marked not to be indexed. It shows the service scope. We check public access, production SEO settings and actual results at launch and during the agreed collaboration.
YOUR PROJECT
What would you like
to build or make easier?
Tell us about your business and what you need.
You don’t need all the answers before our first conversation.